|Identify, Retain and Grow Your Best Customers|
The new economy demands a new approach. Newer, faster, better has been replaced with cost-cutting, revenue generating and time-saving. Fortunately, you already have what it takes to increase client retention.
Take advantage of your statements. Where else in your business do you already have the infrastructure in place, the target audience in-hand, and the mailing lists ready? Banks, credit unions, healthcare companies and financial services consistently overlook the power of the statement—despite its original function—to a point that actually costs revenue.
First line of business: find an integrated solutions provider to manage the dissemination of statements and data for your organization. Makes sure it’s their core business function. Investigate their marketing prowess. Make sure you aren’t looking at a glorified print shop that claims to be home to marketing gurus. ‘Integration’ is critical. To realize revenue, you need a provider that spans the entire process—from content creation to printing to delivery. It should be all they do—and they should have the client list to back it up. Ask for case studies and post-campaign data. Any good provider should have examined response rates and have it available to you within reason.