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InfoIMAGE, Inc. & CoreTrac, Inc. Form Alliance

Menlo Park, California,  May 10, 2006

 


InfoIMAGE, Inc., provider of printed and online-delivered documents, today announced a strategic alliance with CoreTrac, Inc., provider of ResourceOne (R1), a browser-based, easy-to-use and affordable client relationship management (CRM) software for community financial institutions. This alliance will add Web-based direct mail creation, printing and delivery to the list of extensive services available to CoreTrac, Inc.'s financial institution clients.

 


The initial arrangement between the two companies enables CoreTrac to offer its clients on-demand, digital printing of personalized, targeted direct mail, as well as printed and online-accessible account statements. Future developments will include an online portal that links CoreTrac's financial institutions with InfoIMAGE's Web-based direct mail creation, printing and delivery tools.


Printed and mailed by InfoIMAGE, and integrated through CoreTrac's browser-based CRM solution, financial institutions will be able to generate campaign mail and other printed fulfillment based on specific account holder data. Messages and offers can be targeted at the customer level, eliminating the need for generic, non-relevant marketing. Personalized and meaningful marketing campaigns will improve response rates for cross-selling efforts and increase the financial institutions fee income.


Alan Buhler, Vice President of Sales and Marketing at CoreTrac, Inc. states, "Offering InfoIMAGE’s direct mail creation, printing and delivery tools to the already robust marketing campaign features of our ResourceOne solution adds additional capabilities for our clients to communicate with their targeted market."


"This alliance represents a giant leap in the services available to CoreTrac, Inc.'s community financial institutions, who before had to turn to costly and labor-intensive internal production or local mail houses to produce direct mail and other documents," says InfoIMAGE business director Susan Reed.


About InfoIMAGE & CoreTrac
InfoIMAGE is a leading provider of printing, mailing, and online document delivery solutions for financial institutions across the United States. InfoIMAGE processes, prints, and mails financial statement and notices; electronically archives statement, notices, and other types of documents for online delivery and research. Learn more about InfoIMAGE at www.infoimageinc.com.


CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable CRM/SFA solution to community financial institutions. About CoreTrac.